Director, Growth Marketing


Country:United States

Office Location:Hamilton, NJ (US HQ)

Experience Level:10+ years

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If you share a true passion for technology, enjoy working together in developing solutions, share ideas, and exchange knowledge we want to talk to you. Sparta Systems is the Leader in Enterprise Quality Management Solutions (EQMS) and moving forward!
Leads Sparta’s performance marketing function, including campaigns and programs that support revenue growth and pipeline metrics/reporting. Scope includes demand generation, customer marketing, and account-based marketing. Responsible for aligning marketing activities with Sparta's go-to-market strategy, corporate objectives, and global sales goals. Requires demonstrable experience in data-driven marketing for B2B SaaS companies targeting both prospects and in-line customers. This is a player/coach role that includes team management and hands-on execution.
Required Skills:
Required Skills / Responsibilities:
  • Set strategic and operational plans for the growth marketing function, including goals and objectives, resources, budget and prioritization of initiatives to maximize output. 
  • Develop content marketing and demand generation campaigns/programs that generate robust pipeline in target segments.  Partner with content marketing team to define requirements for content creation and adapt content to match each market segment and campaign.
  • Implement programs that drive leads and ongoing engagement with target customers, including webinars, email campaigns, social marketing and events.
  • Partner with sales and senior management to identify targets for account-based marketing (ABM) programs.  Develop ABM strategy and execution plan for each selected account. Partner with account executives to implement a closed loop communication strategy with key decision-makers and influencers within their accounts to generate opportunities and accelerate deal flow. 
  • Partner with sales operations to scale internal systems and processes for operationalizing our customer acquisition model – including milestones, hand-offs, SLAs, and KPIs. 
  • Establish and maintain a multi-touch attribution model that quantitatively demonstrates the department's contribution to revenue and bookings. 
  • Test and optimize campaigns by message, channel, region and market segment.
  • Own full-funnel reporting and analytics per customer segment and sales team. 
Preferred Skills:
Preferred Skills / Qualifications:
  • Strong cross-functional collaboration and influence skills.  Ability to partner with marketing, sales, operations and senior leadership to drive alignment and results. 
  • 10+ years of experience in demand generation, digital marketing and/or account-based marketing
  • 7+ years of experience in enterprise software marketing, preferably B2B SaaS
  • 5+ years of team management 
  • Bachelor’s degree in Marketing, Communications, or a technical discipline; MBA desirable
  • Life Science experience is preferred
Founded in 1994, Sparta Systems is the world’s premier provider of cloud and on-premise quality management software. We offer the solutions, analytics, and expertise that speed up quality and compliance. Companies in life sciences, consumer products, discrete manufacturing and more, rely on Sparta.

Sparta Systems Offers:
  • Competitive salaries
  • 401k and great benefits package
  • An outstanding collaborative work environment in our state of the art facility
  • Employee engagement programs such as Sparta Gives Back, Wellness, Spirit Committee, etc.
  • An opportunity to work for the world's premier provider of cloud and on-premise quality management software

Sparta Systems, Inc. is the industry leader for global enterprise quality management solutions (EQMS) and compliance management systems. Its TrackWise Enterprise Quality Management Software is a web-based software application used by quality, manufacturing, and regulatory affairs professionals to manage quality and compliance issues across the enterprise. We have an extensive customer base in the life sciences and other highly regulated industries. Sparta Systems offers its customers a complete solution for global quality management needs, including the onsite support required throughout the project lifecycle.

Life is short… Work somewhere outstanding… Sparta Systems!

Sparta Systems in an Equal Opportunity Employer with our Headquarters located in Hamilton, NJ
© 1995-2020 Sparta Systems, Inc. All Rights Reserved.
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