Manager, Digital & Content Marketing


Country:United States

Office Location:Hamilton, NJ (US HQ)

Experience Level:More than 9 years

Apply Now Nominate Someone

If you share a true passion for technology, enjoy working together in developing solutions, share ideas, and exchange knowledge we want to talk to you. Sparta Systems is the Leader in Enterprise Quality Management Solutions (EQMS) and moving forward!

Develop and implement corporate, digital and content marketing plans that increase awareness of Sparta in the marketplace, support our desired positioning and feed campaigns that drive key product opportunities.

Required skills:
Required skills / Responsibilities:

  • Develop and execute corporate marketing initiatives including social site presence, company website, digital marketing, public relations, analyst relations and internal communications.
  • Manage all aspects of Sparta digital properties including website strategy and content, social posts, digital advertising (e.g., PPC campaigns) and search engine optimization (SEO)
  • Collaborate with demand generation team to develop a content strategy that will align with business objectives, customer needs and campaign cadence.
  • Develop compelling content that feeds inbound marketing and outbound campaigns, enhances perception of Sparta in the marketplace and engages both customers and prospects.
  • Develop and oversee the social media strategy for the company and manage Sparta’s social properties
  • Manage and collaborate with PR agency to plan and develop press releases, gain coverage in key trade publications and syndicate coverage through other channels (e,g., packaging up for sales teams to share in their professional networks). 
  • Develop and maintain effective relationships with key reporters/editors from trade and media
  • Develop topics for thought leadership pieces; identify and engage internal and external subject matter experts (SMEs), writers and designers to create high quality thought leadership deliverables such as whitepapers, eBooks, POVs, articles and infographics.
  • Develop relationships and regular engagement with key industry analysts (e.g., Gartner, LNS, Axendia) to drive understanding of our product capabilities, benefits and roadmaps and enhance perception of Sparta as a leading QMS provider.
  • Build and manage the corporate and digital communications budget.
  • Track key metrics to optimize campaigns and spend and to report KPIs to management.

Preferred Skills:
Preferred Skills / Qualifications:
  • Bachelor’s Degree in communications, journalism or marketing or equivalent work experience. 
  • 10+ years minimum experience in digital, corporate and content marketing in high tech, SaaS or enterprise software industry.

Founded in 1994, Sparta Systems is the world’s premier provider of cloud and on-premise quality management software. We offer the solutions, analytics, and expertise that speed up quality and compliance. Companies in life sciences, consumer products, discrete manufacturing and more, rely on Sparta.

Sparta Systems Offers:
  • Competitive salaries
  • 401k and great benefits package
  • An outstanding collaborative work environment in our state of the art facility
  • Employee engagement programs such as Sparta Gives Back, Wellness, Spirit Committee, etc.
  • An opportunity to work for the world's premier provider of cloud and on-premise quality management software

Sparta Systems, Inc. is the industry leader for global enterprise quality management solutions (EQMS) and compliance management systems. Its TrackWise Enterprise Quality Management Software is a web-based software application used by quality, manufacturing, and regulatory affairs professionals to manage quality and compliance issues across the enterprise. We have an extensive customer base in the life sciences and other highly regulated industries. Sparta Systems offers its customers a complete solution for global quality management needs, including the onsite support required throughout the project lifecycle.

Life is short… Work somewhere outstanding… Sparta Systems!

Sparta Systems in an Equal Opportunity Employer with our Headquarters located in Hamilton, NJ

© 1995-2019 Sparta Systems, Inc. All Rights Reserved.
© 1995-2019 Sparta Systems, Inc. All Rights Reserved.Sparta Systems Logo